For many of us, these past few months have meant being forced to leave offices and learning to work from home. Needless to say, some have been absolutely stoked about this novelty and the opportunity to get that extra hour of sleep each morning. On the other hand, for some people, this period of time has been a real struggle.
But the one thing surrounding this whole working from home thing that we all could probably agree on is that it has changed our businesswear quite a bit. Without the usual eye-to-eye meetings, we’re no longer forced to sacrifice our comfort in order to look formal and put together.
More info: henrivezina.com
The New “Working from Home” ad campaign was launched by the Canadian clothing brand Henri Vézina
Image credits: henrivezina
Recently, a webpage called “Ads of the World” shared some photos from the new ad campaign for the Henri Vézina clothing brand. Turns out, this campaign was created to advertise the brand’s new “Work from Home” collection and it features male models wearing half-formal outfits.
The campaign was created in collaboration with the creative agency Dentsu
Image credits: henrivezina
As you can see, the Canadian brand suggests its customers cut the cost of their business wardrobe in half and only worry about the top half of their formal outfit. Because, let’s be real, no one is going to see the bottom half.
The photos of the campaign features male models dressed in formal outfits without the bottom half
Image credits: henrivezina
In June, a similarly themed clothing line ad campaign was launched by the low-price chain Prisma. Same as the new one, this campaign also featured models dressed in half-outfits that didn’t include pants.
“As soon as the announcement of the start of the lockdown in the country was made, there was an exponential increase in homewear sales. We immediately realized how necessary it was to think actively and productively to meet this need,” Prisma’s vice president of sports and apparel, Päivi Hole, told Corriere.
In June, a similarly themed clothing line ad campaign was also launched by Prisma
Image credits: Joni Furstenborg
“It might seem a little funny, but in reality, this is not the case. It has become the norm during live social media connections. And now it is part of a new lexicon of clothing and way of being,” Hole added.
“It has become the norm during social media live connections”
Image credits: Joni Furstenborg
Here’s what people on the internet have been saying about this new ad campaign
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