If you pause for a moment and take in your environment, chances are you’ll notice the ocean of logos, slogans, and visuals all battling for your attention. In all the clutter, many people might feel like they are becoming ad-blind, but every once in a while, a very clever marketing team will put together something creative enough to cut through the noise.
We’ve collected a series of interesting, cool, and downright brilliant advertisements from around the world, so scroll through and upvote your personal favorites. Be sure to write your thoughts below and share your favorite marketing strategies in the comments section.
#1 Very Direct Ads From The City Of Toronto Against Littering
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Image credits: the_ravenant
#2 This Ad Is Just Beautiful
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Image credits: csiramokus
Despite the internet being around for decades, 2017 was the first year that online advertising surpassed non-digital ads. While this might seem surprising, given the absolute dominance of online content, marketing, and shopping, it’s more a reflection of just how cheap digital ads are, compared to physical advertisements.
After all, once you have the design and copy, you can copy-paste images until your hard drive gives out. A physical ad, for example, a billboard, has to be printed, installed, and then you generally pay a monthly rent on it. A lot more costly and not guaranteed to get as many eyes on it as a banner on the side of a well-trafficked site.
#3 Really Great Minimalist Billboard Ad
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Image credits: ibmwatsonson
#4 Alzheimer Awareness Ad
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Image credits: Brone9
#5 These Ads By IKEA Recreating Living Rooms From "The Simpsons", "Stranger Things" And "Friends"
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Image credits: wetthing
Since the targets of a digital ad tend to be at their computers or on other, interactive devices, clever marketers can do a lot more than just showing an image and some text. While the worst examples include flashing lights, scammy texts, or, God forbid, playing sounds, good marketing teams use the versatility of the internet to sell and raise awareness.
#6 Best Pet Adoption Ad Ever
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Image credits: adultstilllearning
#7 Organ Donation Ad
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Image credits: recoveringgayfish
#8 The Best Tampon Ad I've Ever Seen
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Image credits: SplatterFrogs
For example, Volkswagen’s “The New Golf” ad was basically a puzzle game that could be played directly from your browser. In it, the “player” would be given a random assortment of tiles with roads on them, which they needed to rearrange. Not only would it draw someone's attention, it represented the car’s ability to navigate through anything.
#9 LEGO Advertisement
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Image credits: squid50s
#10 Surfrider Foundation Sushi Ad
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Image credits: MultiFunctionBot
#11 Sugar-Free Chupa Chup Lollipop Ad
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Image credits: DrDreidel82
Unfortunately, many banner ads are cheap, annoying, and often quite useless. As any functional site doesn't want to scare away users, these ads will be positioned at the margins of the screen so the main content is more visible. Think about it this way, an ad on the side might be a bit irritating, but it doesn’t stop you from reading this article, a cookie recipe, or a watch-review. Compare that to how an unskippable ad on YouTube makes you feel.
#12 New Marmite Billboard Ad, UK
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Image credits: Ellis_Pulsar
#13 This "Seatbelts Save Lives" Campaign
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Image credits: harschil
#14 I Would Hesitate Before Jumping On Board
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Image credits: PaperkutRob
Researchers have found that regular internet users have developed what they called “banner blindness.” Because digital ads are often in the same places, people’s brains start to shut out these images and just ignore them automatically. While this phenomenon was first observed in 1998, we’ve gotten even better at limiting “unnecessary” information, a vital skill when nearly all the knowledge in the universe is available at the tip of our fingers.
#15 Advertisement, You Are Doing It Right
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Image credits: reddit.com
#16 An Advertisement For Keloptic.com - A French Website That Sells Glasses
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Image credits: Gaget
#17 The Picture Of The Japanese Movie Advertisement Is Printed On Two Sides Of The Newspaper, So The Full Picture Could Be Seen Under Light
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Image credits: TCLP
A 2015 study even found that perhaps 93% of all internet ads go unviewed. People skip banners, do something else while unskippable video ads play, and just do their best to not notice a marketing team's work. However, advertisers have gotten better at targeting, as the click ratio has been on the rise since the early 2000s, although 1998 was one of the “best” years, with a 2% click-through rate (CTR).
#18 Italian Pasta Brand Advertisement In Honor Of Simpsons' 30th Season
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Image credits: Zioropa
#19 Great Advertising For A Bar
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Image credits: meekoiscool
#20 Interesting Ad For Jeep
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Image credits: GlutenAttack02
Of course, bigger brands understand that their image is enough to sell a product, not a description of the product itself. There are many, many energy drinks on the market, but only one is closely associated with extreme actions and literal wings. Without even saying the name, there is a solid chance you already thought about Red Bull, even if you don’t ever drink their products.
#21 This Coffee Advertisement
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Image credits: likelyculprit
#22 How Mercedes Benz Advertised Their Strong Headlights
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Image credits: Bomber_Sam
#23 Utah Ski Resort Gets A 1-Star Review From A Guy In Los Angeles Because The Mountain Was Too Difficult. They Used The Review To Advertise
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Image credits: rightcoastguy
While Red Bull commonly sponsors all sorts of extreme sports, that doesn’t necessarily make them special, as they are one of the many logos that snowboarders, rally drivers, and paragliders adorn themselves with. But what sets them apart from the rest is the willingness to sponsor truly extreme events, like Felix Baumgartner’s jump from space, which they organized, and then live-streamed for the world.
#24 Effective Advertising
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Image credits: Sugarkrill
#25 The Photoshop Artist For This Digital Ad For Toothpaste Needs A Raise
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Image credits: LetsFindSomeTalent
#26 Advertisement For Light Dog Food
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Image credits: HRH_Maddie
The result is that almost no one else can even try to claim “extreme” credentials, as they inevitably have to now compete with a company that helped a guy fall from the stratosphere. Clothing and shoe brand Nike (as if I needed to clarify that) is also hard at work building a reputation as the company for athletes and people interested in fitness. Their Nike+ app and devices, while not at all connected to clothing, are a good example of using a product to sell the brand.
#27 McDonald's Valentine's Day Ad
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Image credits: HackerTyper_
#28 This Inflatable Lock Advertisement On A Storage Building
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Image credits: camilleb22601
#29 This Reddit Billboard Advertisement For Their Voting Initiative
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Image credits: DJO_1988
So while marketing might be getting a bit of a dirty name, with bombastic slogans, intrusive, targeted ads, and just overwhelming sensory attacks, this list shows that clever ideas will still actually win in the fight over our attention. If this list wasn’t enough, fear not, Bored Panda has got you covered. Check out our other list that gathers posts from the “Best Ads Of All Time” Twitter account.
#30 Great Ad Placement
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Image credits: nthensome
#31 This Ad For The British Shoe Maker Clarks
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Image credits: ViddyDoodah
#32 This Stranger Things Ad In Warsaw, Poland
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Image credits: noaxreal
#33 A Neat Ad For A Ski Company
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Image credits: America810
#34 "Carry Heavy Attachments" Yahoo Mail, 2012
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Image credits: Rivalry
#35 This IKEA Crib Ad That Is Also A Pregnancy Test. A Positive Test Also Reveals A Discounted Price
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Image credits: kmap1221
#36 Gods Of Marketing
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Image credits: lilitbroyan
#37 Creative Baggage Carousel Advertisement
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Image credits: The_Master_of_LOLZ
#38 Noodle Restaurant Ads. Ingenious
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Image credits: FluffyPandaMan
#39 Creative Advertising For Copenhagen Zoo
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Image credits: bertie4prez
#40 Well, That's One Way To Market To Millennials
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Image credits: BookerDeWittsCarbine
#41 This Beer Ad
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Image credits: boredpanda.com
#42 Los Tacos Ad In Norway
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Image credits: broseph_johnson
#43 You Know The Weather Is Bad Where You Live, When Advertisers Have To Be This Clever
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Image credits: benjaminmin
#44 Local Advertising Done Right
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Image credits: DrossRottenzank
#45 Bus Stop Bench Ad. These People Know How To Advertise
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Image credits: Henryrollinsjr
#46 My Wife Asked Me To Make Some Ads For Our Garage Sale On Facebook. I Think I Found The Perfect Hook
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Image credits: tweak06
#47 This Billboard Ad For Pond's Anti-Bacterial Facial Scrub
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Image credits: morganmonroe81
#48 Next Level Advertising
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Image credits: tacticaglobal
#49 A Court Mop That Advertises Cup Noodles
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Image credits: jav_city
#50 The Kind Of Advertisement Which Works For Me
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Image credits: mighelo
#51 Nature + Advertising = This Gem
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Image credits: TommieTheTurd
#52 This Alzheimer's Awareness Ad
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Image credits: hiimcoleman
#53 Very Creative Idea For Advertisement
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Image credits: MoOsT1cK
#54 To Advertise Beer From A Van
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Image credits: Duck_has_no_beaks
#55 If He Can’t Fix It, No Juan Can
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Image credits: deall008
#56 An Advertisement On The Back Of A Bus
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Image credits: cheeki_hamiltrash
#57 Points If You Can Relate?
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Image credits: darnoux13
#58 IKEA Reminding Us The Importance Of Sleep
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Image credits: RED_WHITE_BLUE_1776
#59 This LinkedIn Ad
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Image credits: brooklondon
#60 Advertising Done Right
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Image credits: mperez4855
#61 Forensic Science Ad
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Image credits: jvilanova99
#62 Erdal Shoe Polish Ad
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Image credits: hi7en
#63 This Ad
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Image credits: Lutix_Tachyon
#64 Ad For Bubble Tea In Sydney
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Image credits: readerbynight
#65 Best Ad I've Ever Seen On Campus
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Image credits: Bugsy403
#66 Ad On London Underground
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Image credits: reddit.com
#67 LEGO Campaign Developed By Asawin Tejasakulsin, Senior Art Director At Ogilvy & Mather, Bangkok
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Image credits: earthmoonsun
#68 Nescafe Wakes You Up
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Image credits: CashIsFlowing
#69 This Ad Popped Up In Oslo, Norway, Where Over 4.000 American Sailors From The USS Gerald R. Ford Are Set To Enjoy Their Shore Leave This Weekend
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Image credits: Viking-
#70 This McDonald's Ad I Came Across
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Image credits: KrewpoleioTakhs69
#71 Child Safety Awareness Ad
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Image credits: Brone9
#72 Found This Ad For Pressure Washing
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Image credits: raspberryrae410
#73 Honest Advertising
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Image credits: SharkRancher
#74 About Autism
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Image credits: AdWorldMasters
#75 I Love Clever Advertising. This One Is For Wide-Angle Lenses
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Image credits: Bukinnear
#76 Haha, Good Advertising KFC
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Image credits: cantosp
#77 One Of The Best Ads I've Ever Seen
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Image credits: Jorster
#78 A+ Advertisement
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Image credits: trancedellic
#79 Czech Advertisement For Budweiser
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Image credits: FHayek
#80 This Ad For The New Dodge Demon Is Simply The Letter From The NHRA (National Hot Rod Association) Telling Them It’s Too Fast To Be Allowed
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Image credits: Sepulvadorc
#81 A Neat Ad For A Ski Company
#82 For People Who Want To Lose Weight And Stay In Shape - [880x638]
from Bored Panda https://ift.tt/ZIFNQL2