It’s that time of the year again when advertising agencies and brands are putting all their best shots into producing some of the coolest and most memorable Christmas ads. And when it seems like tugging at people’s heartstrings is getting more and more difficult, since these days everyone has seen what a good commercial is (John Lewis, anyone?), German pharmacy DocMorris is getting us really heckin’ emotional.
A 2:55-minute TV Christmas commercial made by ad agency Jung von Matt/ SAGA shows a grandpa dusting off a rusty old kettlebell for what soon becomes his daily morning exercise routine. In his days full of—quite literal—ups and downs, grandpa is getting stronger, but the clip titled “Take Care Of Yourself” totally gets us at the very end.
Hailed as the biggest tearjerker of this year, the ad has been going viral on social media, amassing more than 12 million views since it was first posted on DocMorris’ YouTube channel on November 30. And you can totally see why right below. Yep, I am not crying, you are.
This viral TV commercial for the German pharmacy has been leaving everyone in tears and people hail it the best ad of this festive season
It seems like DocMorris’ “Take Care” TV commercial that caused such a buzz on social media was not, in fact, an original idea. A strikingly similar commercial for Italian Valle Camonica Servizi was directed by Paolo Tresoldi and aired back in 2017.
On December 20, the original author Tresoldi wrote on AdsOfTheWorld that the situation was resolved. He thanked friends and colleagues for all of their support and stated: “In recent days, we had the opportunity to meet with the @JungvonMatt agency, we found an intelligent, honest and professional interlocutor, thanks to their collaboration the situation was resolved amicably.”
It turns out that the German ad agency JvM/SAGA, whose DocMorris commercial was a take on Tresoldi’s idea, has “recognized the copyrights.” Tresoldi further stated that “the agency worked with us to resolve this unfortunate situation.”
And people praised the commercial for how sweet it is
The post This Tearjerker German Christmas Ad Is Hailed The ‘Best’ Festive Ad Of 2020 first appeared on Bored Panda.
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