As Hollywood’s A-list celebrities were walking down the red carpet at this year’s Academy Awards, a new Frida Mom postpartum ad was causing controversy for not being accepted to the party. ABC refused to show the commercial during their three-hour broadcast of the Oscars, saying it was “too graphic”.
The clip shows a new mom during the first days after giving birth, facing the effects it has had on her body. There’s the postpartum belly, the mesh underwear she received at the hospital, her problematic journey to the bathroom, and the pad she must wear as her body continues to bleed.
ABC explained their reasoning by citing the Academy of Motion Picture Arts and Sciences guidelines: “Advertisement of the following is not permitted: Political candidates/positions, religious or faith-based message/position, guns, gun shows, ammunition, feminine hygiene products, adult diapers, condoms or hemorrhoid remedies.”
Parents, however, didn’t buy it. Neither did Frida Mom. Appalled by the rejection, the company posted the ad on its social media accounts instead.
More info: Instagram | YouTube
Image credits: fridamom
Image credits: fridamom
Watch the full ad below
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Image credits: fridamom
Here’s what people said about the issue
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