Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
#1 Nothing Sucks Like An Electrolux
Image credits: unknown
#2 Sitting On Faces Since 2001
Image credits: wilksonk907
#3 The Best Things In Life Come In Cellophane
#4 The More You Play With It, The Harder It Gets
Image credits: seed
#5 After Dinner, You Can Stab Your Date
Image credits: Pleasant_Jim
#6 Good Luck
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#7 #BecauseNoReason
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#8 Something For Every Hole
Image credits: margeincharge
#9 Men Are Better Than Women!
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#10 The Beer That Beer Would Drink
Image credits: Mark Duffy
#11 Wow Way
Image credits: cgtnamerica
#12 She Can Have A Tummy... And Still Look Yummy!
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#13 Cheat On Your Girlfriend, Not On Your Workout
Image credits: jakedaily
#14 Imagine More Snacks Than You Can Imagine
Image credits: uknown
#15 You Can Never Be Too Thin; Tastes As Good As Skinny Feels
Image credits: Grieve
#16 Va-Dry-Na?
Image credits: Daniel Dougherty
#17 It's Not For Women
Image credits: jennacastro
#18 Open Your Snack Hole
Image credits: cornichon
#19 Went Shopping And Found This Ad Promoting Safe Sex
Image credits: reddit.com
#20 Painfully Thick
Image credits: t.wat
#21 Spike Up Your Best Friend's Eggnog When They're Not Looking
Image credits: Louise
#22 Lose Weight Deliciously With The Aid Of Ayds
Image credits: Kevin Noonan
#23 White Is Purity
Image credits: FabianWolfgang
#24 Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
Image credits: dylmg
#25 She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy
Image credits: Graine Loughran
#26 If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins
Image credits: Mark Duffy
#27 Drink Barq's, It's Good
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#28 We're Like A Cult With Better Kool-Aid
Image credits: Chris G.
#29 You Only Know What You're Made Of When You've Been Stuffed A Few Times
Image credits: WrongUn
#30 Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
Image credits: Nick Momrik
#31 What Can Brown Do For You?
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#32 We Speak Fish
Image credits: majiscup
#33 Alcohol Is In It!
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#34 Spend Your Life Living
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#35 It's A Meal
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#36 Be Your Way
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#37 Travel Should Take You Places
Image credits: Acme Filmworks
#38 Avoid The Friend Zone. Offer Her A Real Drink
Image credits: fit_with_hips
#39 It's Amazing What You Can Do With Two Fingers And A Thumb
Image credits: Vandelay797
#40 Exclusively For Everybody
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#41 If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!
Image credits: fit_with_hips
#42 I'm Cheryl. Fly Me.
Image credits: Miami Archives
#43 At Age 80, Who Doesn't Need A Facelift?
Image credits: Mark Duffy
#44 Do Stuff.
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#45 For People Who Spit Blood When They Brush Their Teeth
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#46 So Yummy... You Want Them!
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#47 Everything Proof
Image credits: Mike Murphy
#48 If It's In The Game, It's In The Game
Image credits: RaDe_2
#49 Soup Is Good Food
Image credits: ewjxn
#50 Whoo Hoo!
Image credits: unknown
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