Diamonds are a dirty business. Run until recently as a near total monopoly by the De Beers cartel, the diamond industry is soaked in blood, myths, and dodgy business practices. Every year millions of people, mostly young men, are duped into believing arbitrary ‘rules’ about how much money they should spend, to prove their love with a piece of crystallized carbon that is nowhere near as rare or special as they are lead to believe.
Image credits: IamMattman
People are catching on to the diamond scam. What began in the 1930’s as a genius marketing campaign, has cost the lives of many and made De Beers extremely rich. But it seems that diamonds are no longer a girl’s best friend. This former Jewelry salesperson has a pro-tip for those of you who want to avoid the diamond scam, but for some reason want to keep the illusion that you haven’t.
If you ask me, however, it’s time to dispel the ‘diamonds are forever’ myth and not be dictated to by cynical marketing campaigns masquerading as ‘traditions.’ Do some research, seek out ethical gemstones and remember, if it’s true love then she will love it because it came from you, not because of how much it cost!
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