Did you ever scroll through Instagram and get a nagging sense of deja vu? There is a reason why. Insta Repeat is an account dedicated to highlighting the ‘visual sameness’ of many Instagram pics, tracking the ‘trends’ of influencers who see where the likes are and follow along to the same places, and strike the same poses.
An anonymous 27-year-old from Anchorage, Alaska, is the brains behind the account. The filmmaker and artist told Photoshelter that “A purpose of Insta Repeat is to critique originality in media creation through the lens (pun intended) of this one ‘genre’ of Instagram photography accounts.”
Living in Alaska, a huge wilderness where so many ‘adventurers’ come to explore, she was struck by how the same few places and scenarios kept showing up again and again on her feed. “The specific spark for the idea came from the abundance of canoe images,” she said. “Everytime I saw one of these canoe photographes on Instagram it reminded me of this compilation idea until I actually got around to making the account.”
She seems to enjoy the irony behind these images, often tagged with trendy slogans about ‘authenticity’ and ‘creative living,’ when contrasted with almost identical photos of other people claiming much the same things. Turns out that while many people may believe that they are pretty special, they are, knowingly or not, following a generic formula that has been laid out and done countless times before.
It’s certainly a fascinating idea, and one that exposes some truths about the influencer ‘game’ that is being played out. She has attracted some negativity for this but she says the page is not meant to criticize or belittle anyone. “I am interested in exploring the choice to make an image that has, in essence, already been made.”
Scroll down to check them all out for yourself, and let us know what you think in the comments!
More info: Instagram
Tent Hole PT.IX
Image credits: insta_repeat
Tent Hole PT.VIII
Image credits: insta_repeat
Back of SUV in the wild with feet in frame
Image credits: insta_repeat
Vertical phone in the wild 
PT.II
Image credits: insta_repeat
Person centered on a green pointy ridge/mountain
Image credits: insta_repeat
Person alone, centered, looking up in a slot canyon (mostly in Page, AZ)
Image credits: insta_repeat
Tent hole PT.VI⚡️⚡️⚡️⚡️⚡️⚡️⚡️#instagramtentshot
Image credits: insta_repeat
Feet in front of Horseshoe Bend 
Image credits: insta_repeat
Top of car 🛴
Image credits: insta_repeat
Standing on top of a white car 
Image credits: insta_repeat
Red house 
PT.VI #redhousesofinstagram
Image credits: insta_repeat
Centered bridge
Image credits: insta_repeat
Tent hole PT.IV⚡️⚡️⚡️⚡️⚡️⚡️⚡️#instagramtentshot
Image credits: insta_repeat
Tent hole PT.V
Image credits: insta_repeat
Tent hole PT.III⚡️⚡️⚡️⚡️⚡️⚡️⚡️#instagramtentshot
Image credits: insta_repeat
Person centered rowing in canoe 🛶🛶PT. VII #canoesofinstagram
Image credits: insta_repeat
More of the same
Image credits: insta_repeat
Person standing at the end of a centered dock
Image credits: insta_repeat
Red house 
PT.V #redhousesofinstagram
Image credits: insta_repeat
Tent hole PT.II ⚡️⚡️⚡️⚡️⚡️⚡️⚡️#instagramtentshot
Image credits: insta_repeat
Person centered in front of waterfall 
PT. V
Image credits: insta_repeat
Wooden path centered
Image credits: insta_repeat
Person standing in the middle of a centered (snowy) road ❄️❄️❄️❄️
Image credits: insta_repeat
Person centered in front of waterfall PT. IV
Image credits: insta_repeat
Person sitting alone in front of body of a lake 
Image credits: insta_repeat
Person centered on path in the woods 
Image credits: insta_repeat
Suspension Bridge ☁️ PT.II
Image credits: insta_repeat
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